Production Completed in Austria
Big milestone: production is officially done. I even flew in from South Africa to oversee it personally. Our production partners in Austria have been incredible — super professional setup, clean processes, and the quality is exactly where we want it.
Unfortunately, we hit a delay with the packaging shipment, which pushed us back by a few weeks. But:
- Packaging is already en route
- As soon as it arrives, we pack everything
- Then it goes straight to our logistics partner
- And from there: directly to you
New expected delivery: end of February
Thanks for your patience. We're almost there. Hang in there!
For everyone who hasn't yet ordered: This is your last chance for pre-ordering and getting the chance to win a full year of Supersalt supply!
Final Countdown: Cape Town Relay Project
This one's shaping up beautifully. We now have 50+ runners confirmed, with a strong crew of local teams and athletes joining from around the world.
The film crew is locked, sponsors are lining up, and the energy is building fast.
Finish line location will be announced soon.
Race day: Feb 22, we can't wait to see you there.
If you're in Cape Town and not signed up yet, now's the time.
Subscription Management Just Got Smarter
We're improving how you manage your Supersalt subscription. Soon, you'll be able to:
- Ship now, if you need a refill sooner
- Pause anytime, if you need to skip a few months
- Change frequency as needed
Whether you're traveling, ramping up training, or just want flexibility — it's coming. Launching alongside the first batch end of February.
Health-Tech: New Heights Incoming
What started as a supplement brand is evolving into something much bigger.
A few months ago, we quietly began building out our health-tech infrastructure and now it's picking up serious momentum.
We've brought on new co-founders and merged with another startup (announcement coming soon), and are now working with some of the most forward-thinking clinics, doctors, and experts in Europe.
- iOS + Android apps
- Web ERP platform for professionals
- Personalized, continuous health optimization
anomalie has never just been about selling electrolytes. We're building the system we wish existed, where personalized longevity is found in one unified platform.
Team-Picks: What Inspired Us This Month
Marco is currently reading The Brand Gap, a book about what makes brands truly stand out and connect with people. It explores how clear thinking and strong design come together to create meaningful brand experiences.
Lukas has finally switched his Browser to "Dia". It's an AI assisted browsing experience where the Assistant can read and interpret Websites, prepare search agents, bypass paywalls, remember past searches or even summarize youtube videos. It sounds gimmicky but really is a gamechanger on a fundamental level.
And I started reading Kurzweil's "The Singularity is Near", which is an astonishing and shockingly accurate prediction of the now and the future.
That's it for now. Thanks for being early, for being patient, and for being part of this. The next few weeks will be intense and we'll bring you along every step of the way. See you at the finish line!