Things are starting to move quickly now, and I'm excited for this update. There has been so much going on behind the scenes, so without further ado, let's jump right in.
Production Locked: Shipping Mid/End-January
We were aiming to get Supersalt into your hands before Christmas, and honestly, we were close. But a few important processes stretched our timeline: final lab tests, updated ingredient ratios, and new packaging specs due to sachet volume changes.
The good news: production is locked for mid-January. We'd rather get it right than rush it, and trust me, it's going to be worth the wait.
Flavor Finalized: Mild Lemon
Our original idea was bold: create the first flavorless electrolyte that actually tastes good.
Spoiler: it didn’t work. Pure minerals taste awful.
So we experimented a lot. Different acids, sugars, and flavor masks. After dozens of rounds, we found the formula:
- A balanced combo of citric and malic acid
- Tiny amounts of stevia (around 10% of industry standard)
- A touch of natural lemon extract
The result? A crisp, mild lemon flavor that isn’t sweet, isn’t salty, and stays as neutral as possible. Just enough to make it smooth. Not enough to make it feel like soda.
This is performance, not a soft drink.
New Referral Program: Earn Free Supersalt
We quietly rolled out our referral program and it’s live now. Here’s how it works:
- Already subscribed to Supersalt? You get a referral link.
- A friend uses it and gets 10% off their first order.
- You get 1 free month of Supersalt for every friend who subscribes.
- It’s unlimited: bring 10 friends, get 10 free months.
You’ll find your referral link inside your account dashboard. If you’re not subscribed yet, this is your moment.
Retail Expansion: First Stores and Counting
We’re onboarding our first retail partners, from high-end cafés to fitness studios across DACH. All spaces that share our design and performance values.
If you run a studio or café, know a great place that should stock Supersalt, or want to see Supersalt in your gym, hit reply and let us know. We’re expanding carefully, but quickly.
Team Picks: What Inspired Us This Month
Marco is currently fascinated by the imagery of 1X, which blends futuristic products with natural environments.
Lukas has been playing around with his new Bambu Lab 3D printer, which has been an immense help in our packaging development.
Ole loves his Eight Sleep cover and blanket, and is amazed by the autopilot that handles temperature control through the night.
That’s it for now. Thanks for sticking with us. For being early. For pushing us forward. The best is still ahead. And you’ll be the first to know.
See you soon, Ole