Production Insights: Packaging Samples
Originally I wanted to start with our "why". But something too exciting came up: we just got the first images from our two packaging suppliers. And they look incredible. We might post some videos soon, as seeing it in motion is next level.
Getting here wasn't easy. I've been in deep talks with dozens of suppliers. I've learned more than I ever expected about aluminum grades, anodizing, paper finishes, and the tiny details that separate good from great. We've reworked spec sheets again and again. It sometimes felt inefficient, especially coming from my past agency background. But we committed to building without compromise, and there are no shortcuts to quality.
Next up: samples are on their way to Germany. Once tested, we'll greenlight the first production batch. In the next update, I'll share a look inside the formulation of our first product: Supersalt.
Event: Our first VO₂max event in Berlin, 27 July
In case you haven't seen it yet, we've announced our first event: Berlin, 27 July. Besides bringing the community together, you'll have the chance to do a VO₂max test at the event.
Why that matters:
- Learn your real heart rate zones, not average benchmarks
- Optimize training based on pace zones that match your goals, whether that's endurance, fat burn or speed
- Benchmark your performance and track real progress over time
- Plus metabolism, oxygen uptake and much more
We're teaming up with incredible partners. Follow on Instagram for more details.
Behind the brand: Why we are building anomalie
I believe peak performance in sport, work and life begins with understanding your body, and then giving it what that data says it actually needs.
Our mission is to help people unlock their full potential, physically and mentally, and live a healthier, more fulfilled life. To achieve that, we are making cutting-edge health and nutrition radically more accessible (and more stylish). Less guesswork. More clarity. Backed by data, driven by design, and built for real life.
I say "I", but this is a team effort. I'm building anomalie with Lukas and Marco, two of the smartest people I've worked with at 5AM. Without them, this wouldn't exist.
Team insights: what inspired us this month
Marco
– Got deep into Otl Aicher's design for the 1972 Olympics
– Explored the creative world of Jesper Kouthoofd, founder of Teenage Engineering
Lukas
– Loved this piece on web animations and image sequencing by Daybreak
Ole
– Reading Winning Through Enlightenment
– Highly recommend this piece: "Why Quality is Rare" by Karri Saarinen, founder of Linear
– Also: running, cycling, gym repeat? There is a new bundle to get Runna and Strava Pro
That's it for now. For more updates, follow us on Instagram. And if you have thoughts, ideas or feedback, reply anytime. We'd love to hear from you.