1st Community Event: Completed.
Over 250 people showed up, some lining up 30 minutes before we even opened. We ran back-to-back VO₂max tests, met a ton of you in person, and got invaluable feedback on our brand, products, and overall concept. That input is now shaping our next steps.
Key takeaways:
- Clarity matters. People are done guessing. No sugar, no additives, no BS. They're even willing to sacrifice taste, because this is a performance supplement, not a soft drink.
- Personalization is the future. Everyone we tested had wildly different heart rate zones and training needs. Even basic knowledge was often missing and people were hungry to learn.
- Integrations are the next frontier. There's huge potential in syncing professional-grade diagnostics with everyday wearables. We're working on it.
Of course, not everything ran perfectly, but that's what first events are for. We're already planning the next one, and we'll improve across the board. You'll hear it here first.
Check our event recap video on Instagram.
Production Update: Packaging done, Raw materials are ordered
Product
If you know me, you know I'm impatient. So it's not easy to say this: we're still waiting on a few key raw materials before we can start production.
Turns out, magnesium isn't just magnesium. There are dozens of variables like grind size, solubility, impact on flavor, binding structures. And we want to get it right. No shortcuts. So we wait…
Packaging
After dozens of iterations, we've finalized the packaging design. We ran test prints, tried different materials, adjusted finishes.
The goal was clear: premium but minimal, functional but distinct. We think we nailed it.
Next step: production. The first batch is finally within reach.
App: Next steps towards a performance OS
Our first users are in. During the event, we onboarded the first wave of members into the anomalie app. I personally spoke with every single one of them, which allowed us to quickly improve the UX and UI based on real feedback.
The result? The response to the VO₂max insights has been overwhelmingly positive. It's starting to click.
We're now in talks with CORTEX to expand the rollout, and with AIVA – Berlin's leading longevity institute – to define the next wave of diagnostics we'll integrate. The goal: build the most advanced and complete performance profile, that users actually understand and use.
On our side, we're already working on the next version of the app:
- More integrations → Garmin & Whoop are next
- Sharper, more practical training tips
- Scalable, GDPR-compliant backend infrastructure
We're not here to replace your existing tools. We're building the platform that connects them – bringing together medical-grade tests, wearable data, and real diagnostics into one intelligent system that works with you.
Team Insights: What Inspired Us This Month
Marco
– Picked up the original NASA Brandguide Book and it's become a daily design reference on our desks
– Currently deep in the world of Tom Sachs where art, engineering, and obsession collide
Lukas
– Explored Healthbench, a benchmark project pushing the limits of AI in health
Ole
– Listened to an incredible conversation between Dr Rhonda Patrick and Steven Bartlett on the performance benefits of lactate
– Currently testing this new sleep supplement by Eight Sleep
For more updates, follow us on Instagram. And if you have thoughts, ideas, or feedback – reply anytime. Would love to hear from you.