Joachimstraße 16
10119 Berlin
Germany
Posted on
May 7, 2025
Created by
Ole Besendahl
Running isn’t always a high. It isn’t always fun. It’s often repetitive, sometimes boring, occasionally transcendent. But it’s constant. It’s consistent. It’s the one place the noise fades — where motion becomes rhythm, and rhythm becomes clarity.
We don’t run to escape. We run to return — to something steadier. Something slower. A pattern that repeats — like breath, like stride, like the circle of return.
We run in loops. We build in loops. We hydrate, recover, go again.
The anomaly is not in the noise, but in the quiet consistency. It’s not in chasing more, but choosing less. Choosing what sustains.
We’re not chasing finish lines. We’re tracing circles. And in those circles, we’re finding clarity.
When all the clutter is removed, we can find the anomaly.
This is not a positioning statement, not a growth plan, and definitely not a hype manifesto.
This is a rhythm. A promise. A story. A story about the world we move through. A world where everything got louder, sweeter, busier. Where performance became branding, and purpose was buried under packaging.
Somewhere along the way, we forgot how simple performance used to feel. How clean effort can be when it isn’t dressed in noise. We didn’t need more. We needed less — and better.
The culture of performance lost its grip. In the race to optimize everything, we overloaded the system. More supplements, more flavors, more promises. Performance became performance marketing. Wellness became branding. And hydration? A punchline in a hangover cure.
The shelves got louder. Bright powders, explosive flavors, labels that read like manifestos. Every brand shouted for attention — but few delivered anything worth listening to.
What was once intuitive became excessive. What used to be about function became all about feeling — mostly artificial ones.
So we decided to start again. Quietly. With less.
We didn’t start anomalie because we wanted to invent something new. We started it because we couldn’t find what we needed: a product that helped us go further — without asking for attention. A ritual, not a stimulant. A rhythm, not a spike.
We started with salt. Not protein, not caffeine, not nootropics — just salt. Because we believe hydration is the foundation of endurance. And endurance is the foundation of everything.
Sweat it out, put it back in. That’s the loop. That’s the logic. It doesn’t need to be more complicated than that.
Supersalt was our first answer to that. No sugar. No calories. No noise. Just the minerals you actually lose when you move — delivered clean.
But anomalie is more than the sachet. It’s the system around it. It’s how it fits into your life. It’s the way it shows up when you need it — and gets out of the way when you don’t. It’s the kind of thing you don’t have to think about, until you do — and then it’s exactly right.
We design anomalie the way we train: deliberately. Minimal but never empty. Focused but never flat. No clutter. No gimmicks. No distractions.
It doesn’t yell. It doesn’t try to be your coach. It just does its job — so you can do yours.
The further you go, the less you want to carry. The more you ask of yourself, the more you rely on what works. Routines replace motivation. Systems replace noise. Discipline becomes freedom.
That’s where anomalie lives — in the in-between. Between motion and recovery. Between effort and ease. Between what you give and what you get back.
It’s a small ritual that scales. A simple act that builds over time.
It’s not just what’s in the sachet — it’s what that sachet stands for. A marker in your day. A moment of intention. A commitment to show up, again and again.
In a world that’s sprinting in all directions, we’re building something for the long run. Something that connects input with return. Movement with meaning. Simplicity with power.
We call it anomalie because it’s not what you’d expect. Because in a category that’s stuck in place, we want to move — not just physically, but structurally.
Most physical products are static. You create them, print them, ship them — and they stay that way. But in the digital world, we work differently. Software ships in versions. It improves with usage. It evolves through feedback. It’s alive.
That’s how we think about anomalie.
We know that no one could ever launch a perfect product. Hence we decided to launch a living one. We start with v1 — a first step. It's the best for now. Clean, minimal, designed to grow.
What’s next will come from you. From how you use it, when you crave it, where it fits in your routine. We’ll listen, we’ll learn, we’ll evolve.
From v1 to v2. From sachet to system. One step at a time.
This isn’t a campaign. It’s our cadence.
And if you’re still reading this — maybe it’s yours, too.
