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Posted on
July 9, 2025
Created by
Ole Besendahl
We just crossed 150+ sign ups in a single day. That felt like the right moment to send our very first update and give you a closer look at what we're building. Let me start with a massive thank you. Your support means everything. We’re building this together – and I couldn’t be more excited.
Originally, I wanted to start with our "why." But something too exciting came up: We just got the first images from our two packaging suppliers. And they look incredible. We might post some videos soon, as seeing it in motion is next level.
Getting here wasn't easy. I've been in deep talks with dozens of suppliers. I've learned more than I ever expected about aluminum types, anodizing, paper finishes, and the tiny details that separate good from great. We've reworked spec sheets again and again. It sometimes felt inefficient, especially coming from my past agency background. But we committed to build without compromise and there are no shortcuts to quality (digitals shortcut ftw obviously).
Next up: samples are on their way to Germany. Once tested, we'll greenlight the first production batch. In the next update, I'll share a look inside the formulation of our first product: supersalt.
In case you haven't seen it yet, we have announced our first event, which will be in Berlin on the 27th of July. Besides bringing together the community, you will have the chance to do VO2max Tests on the event.
Why that matters:
We're teaming up with incredible partners. Follow on Instagram for more details.
I believe peak performance in sport, work, and life begins with understanding your body and based on that data, giving it what it truly needs to thrive.
Our mission is to help people unlock their full potential, both physically and mentally to live a healthier and more fulfilled life. To achieve that, we are making cutting-edge health and nutrition radically more accessible (and more stylish). Less guesswork. More clarity. Backed by data, driven by design, and built for real life.
I say "I," but this is a team effort. I'm building anomalie with Lukas and Marco – two of the smartest people I worked with at 5AM. Without them, this wouldn't exist.
Marco
– Got deep into Otl Aicher's design for the 1972 Olympics
– Explored the creative world of Jesper Kouthoofd, founder of Teenage Engineering
Lukas
– Loved this piece on web animations and image sequencing by Daybreak
Ole
– Reading Winning Through Enlightenment
– Highly recommend this piece: "Why Quality is Rare" by Karri Saarinen, founder of Linear
– Also: running, cycling, gym repeat? There is a new bundle to get Runna and Strava Pro
That's it for now. For more updates, follow us on Instagram. And if you have thoughts, ideas, or feedback – reply anytime. Would love to hear from you.
